via Brandfreak: http://tinyurl.com/ybua4r3
Some classic rock ‘n’ roll album art makes its way to wine labels
If you’re the same age as this writer and grew up in the ’70s and ’80s, you probably had at least one night when you killed the lights, sunk into the basement couch, put on Dark Side of the Moon and lit up some… uh, had a glass of wine. Well, great news for oenophiles who love their Floyd and their Stones: A fully branded relaxation experience is near at hand. Dude.
A new company called Wines That Rock recently introduced the first three bottles of a promised series of vintages inspired by iconic rock-album art. The first three to be uncorked: Forty Licks Merlot, Woodstock Chardonnay and The Dark Side of the Moon Cabernet Sauvignon. The labels are not exact copies of the album jackets. (Note to those under 25: “Albums” were 12-inch circular pieces of vinyl that came in a cool cardboard envelope with liner notes printed on the back.) But the bottles take all the appropriate aesthetic cues. The Pink Floyd cabernet features a refracting prism, the Rolling Stones merlot bears a colorful interpretation of John Pasche’s iconic tongue-and-lips logo, and so on. Wines That Rock’s founders, Ron Roy and Howard Jackowitz, previously founded a rock ‘n’ roll fan-club company that worked with bands like AC/DC and The Who—experts in imbibing, no doubt.
Roy and Jackowitz are not vintners, however, which raises a potent branding question about this unusual venture: People might buy these bottles once to get the cool labels, but are they getting decent wine? “We partnered with the Mendocino Wine Company to make sure Wines That rock always sells a high-quality wine,” says WTR co-owner Bill Zysblat. “In marketing the wine, we are looking to make clear to people the quality winery it is coming from.” For good measure, WTR sent some bottles to a few high-falutin’ corkers like Gary Vaynerchuck from Wine Library TV, who publicly declares: “This is a drinkable wine.” Fair enough. And even if you don’t like it, those are some kick-ass labels.
No comments:
Post a Comment