I’ve been thinking about our wine brand, Barking Beagle, lately. Like my beagle, Reggie, it should have some personality. I want it to serious, but also unpretentious and fun.
So I started to play around in Illustrator this morning and here’s what happened…
Type
For those of you who have beagles, you know that if food is involved, they’re there; right under your nose to beg, borrow (ha, yeah right), or STEAL whatever you’ve got in your hands. If you happen to drop the food and it gets a little dirt on it, who cares? It’s food and they’ll get into whatever, whenever to get it. A little dirt on the bone? Pashaw! That’s nuthin’.
So I looked for a font that would represent that mentality. I looked for something that was:
- Rugged
- Serious about the target (or wine, in this case)
- Unpretentious
- Playful
I chose the font: Cracked. Here’s what it looks like:
Logo
After the type, I started to think about the logo and what it should look like. If the name is Barking Beagle, it should have a barking beagle represent, don’tcha think? Okay, maybe you don’t think that, but I do. So I started to play around with images. I brought in a photo and traced it in Illustrator. I then added some weight to the outside lines and made the inside lines thinner to show the detail. Here’s what it looks like:
Altogether Now
After I was happy with the quick image, I put the type and the logo together. I’ll probably make some refinements, but I’m happy with the outcome. What do you think?
Too Much Fun
And now I’m just having too much fun!
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